Free Products On The Web
by George Monte
When surfing the net I often find sites that have free products offers. After thinking about it a bit, I guess those site got the idea from the offline industries, like supermarkets which offer the customers "1 + 1" deals: buy one product for full price and the second one for free.
On the web they offer you 100% free items! They do it hoping that you’ll stop your browsing and stay there to take a second look at what is highlighted as a total free product and by the way your eyes will scroll over to other goods which cost full price. It’s a kind of a sophisticated trap. Imagine a store keeper who hangs a big sign on one of the items he shows in the display window. He hopes too that you’ll enter his shop and see many other goods and buy one of those who costs full price.
The innocent buyer, in the case of the selling site on the Internet, must stop for a moment and think before he is pushing the button and confirm his purchase: what is hiding behind those "free" deals. What is really happening behind the scene? How come a business proprietor can offer his clients "free" merchandise? A business is a business and it must gain profits in order to survive. There is an absurd here. What are the answers to solve this contradiction?
1. The customer is not going to pay for the product but he is going to pay for the shipment. For the shipment he’ll pay a triple price and the total amount will cover the product regular cost.
1. The product quality will be very poor. On the computer screen it will appear as a big, massive, shining and worth a fortune! Just like they do it in the mail shopping catalogues. When you’ll get it at home it will be small, fragile, dwindling and worth nothing.
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